Aurora Self-CareMade Accessible Initiative
Aurora self-care was founded on inclusivity, and we’re
expanding our definition with the Made Accessible Initiative. The initiative came about
organically. Because of my personal experience, I’ve always been drawn to packaging that’s
easy to open and close, hold, and apply. When we started hearing your feedback about how
accessible you find our products, we wanted to know more. The Made Accessible Initiative has
several goals: First, we are taking several steps to figure out what makes a product more
accessible. We plan to use that information for future packaging decisions and make it
widely available to the beauty industry so they might do the same.
Aurora is made to feel good in. I hope you feel as good using it as I do.
Love,
Rasheed Shariar
Founder & Chairman
Mac-Charlotte Tilbury
Mac and Charlotte Tilbury are cult classic makeup brands beyond description. These are two luxury makeup lines enriched with skin-loving ingredients.
“Feel the Aurora within you.”
Salman Latif Oran Co-founder, Aurora self-care
The Ordinary-COSRX
The Ordinary is a Canadian Skin Care Brand where Integrity meets innovation in skin care. Contrarily, COSRX has studied people's skin types and their needs Since 2013 with Skin-friendly ingredients that alleviate irritated skin.
A New Standard for Beauty Industry
From how you hold it to how it blends, many factors go into making a beauty product accessible. At Aurora self-care, we’ve identified three key features.
• Packaging that's Eye Catching
• Packaging that's Safe and Secure
• Customer Satisfaction
Explore a selection of products that we believe align with our Made Accessible Initiative.
CeraVe-Cetaphil
• CeraVe is a dermatologist designed ceramide- based formulation backed by science.
• Cetaphil is a dermatologist recommended sensitive skincare brand.
L'Oréal-Maybelline
• L’Oréal has set itself the mission of offering all women and men worldwide the best of
cosmetics innovation in terms of quality, efficacy and safety.
• Maybelline, a true titan in the cosmetics industry being the number one in ranking
Morphe-Tarte
• Morphe exists to celebrate the inner artist in everyone by empowering beauty beginners and
professionals.
• Twenty five years of female founded cruelty free formulas infused with good-for-you
ingredients and kindness.
Rare Beauty-Fenty Beauty
• Rare Beauty is a makeup made to feel good in without hiding that makes you unique.
• Fenty Beauty by Rihanna was created with promise of inclusion for all women.
Makeup Revolution-Wet n Wild
• Makeup Revolution provides with award winning makeup, skincare and haircare which are
incredible, cruelty free and affordable.
• Wet n Wild® has made budget beauty accessible to mass audiences since 1979.
Aveeno-Nivea
• Aveeno is a Therapeutic Solutions powered by natures best ingredients that nurture and
care for skin
• Nivea believes in working with your skin own biology for being your
naturally beautiful best.
Lakme-Derma Co.
• Lakme works for enhancing your beauty experience with an affordable range of makeup.
• Derma was developed by dermatologists, a rising Indian Skin care brand which works with
ingredients like Ceramide, vitamin C etc.